Andrea Hrčková

Research areas: disinformation and manipulation in online environment, search engine optimization, impacts of new media to humans and society

Position: Senior Researcher

Andrea works as a senior researcher focusing on disinformation, new media and search engine optimization methods. She holds a PhD in Library and Information Science from Comenius University in Bratislava, where she also received the rector’s award.

Besides the research papers in international journals and proceedings that she has co-authored, she has authored one monograph, co-authored two textbooks, participated in six research projects and delivered more than ten invited lectures. Her experience outside the academic environment includes work with NATO and Azet. Andrea is enthusiastic about working on projects for social good, so she has been collaborating heavily with libraries and NGOs.

Professional Service

Information Interactions, Knihovnícky barcamp

Selected Projects

Modeling of the Information Environment of Digital Scholarship

VEGA 1/0066/15. 2015-2017

Human Information Behavior in the Digital Space

APVV-15-0508. 2016-2020, Partner: Comenius University in Bratislava, Bielikova, M. – principal investigator

Automated Recognition of Antisocial Behaviour in Online Communities

APVV-17-0267. 2018-2020, Partners: Comenius University in Bratislava, Technical University in Kosice, Navrat, P. – principal investigator

Misinformation Detection in Healthcare Domain

APVV SK-IL-RD-18-0004. 2018-2020, Partner: Bar Ilan University (prof. Sarit Kraus), Bielikova, M. – principal investigator

Selected Student Supervising

Master

  • Kajanová Denisa – Application of linked open data in the library environment. Defended 2019
  • Macko Milan – Emotions and mood in music information retrieval.  Defended 2019
  • Garaj Andrej – Gamification of libraries. Defended 2017
  • Kozová Nikola – Information as call to action in persuasive design. Defended 2016
  • Matheidesová Martina – Information manipulation in social media. Defended 2015

Bachelor

  • Mirga Tomáš – Filter bubbles theory. Defended 2018
  • Konfráterová Dominika – Microdata in Schema vocabulary as one of the search engine optimization factors. Defended 2017
  • Dubová Mária – Utilizing eyetracking for academic websites testing. Defended 2016
  • Vrábelová Barbora – User identity and role in social media. Defended 2014