{"id":22336,"date":"2021-12-08T12:11:17","date_gmt":"2021-12-08T11:11:17","guid":{"rendered":"https:\/\/kinit.sk\/project\/seesame-understanding-social-media-conversations-through-ai\/"},"modified":"2024-02-07T08:08:02","modified_gmt":"2024-02-07T07:08:02","slug":"seesame-understanding-social-media-conversations-through-ai","status":"publish","type":"project","link":"https:\/\/kinit.sk\/sk\/projekt\/seesame-understanding-social-media-conversations-through-ai\/","title":{"rendered":"Seesame: Understanding social media conversations through AI"},"content":{"rendered":"<div id=\"\" class=\"element core-paragraph perex\">\n<p class=\"perex\">Social networks are a phenomenon of today with a significant impact on society. They can significantly shape public opinion. <\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>Discussions on social networks can be stimulating and bring new ideas, but we also often encounter situations where it is necessary to cultivate the discussion.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>In cooperation with Seesame we conduct research on natural language processing (NLP) methods, which improves communication on social networks.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>As part of our project, we focus on research and development of automated methods that allow us to analyze the sentiment of the discussions on social networks. We examine how standard approaches are appropriate for this type of content, how well deep-learning handles them, and whether it is beneficial to combine these approaches.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>In addition to generating new knowledge, the project also results in a new tool for analyzing the content of social networks in Slovak. Our goal is to make the work of social media managers easier. The tool helps them understand discussions and interactions with visitors on the social media fanpages faster and better. They can then adjust the communication strategy and cultivate the discussion.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element acf-memberquote\"><section class=\"memberquote \" style=\"background-color: #ebf7f9;\">\n\t<div class=\"wrapper-out\">\n\t\t<div class=\"in cf\">\n\t\t\t<div class=\"inner cf\">\n                        \t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>\n\n<div id=\"\" class=\"element acf-members\">\n<section class=\"members \" >\n\t<div class=\"wrapper-out\">\n\t\t<div class=\"wrapper-in\">\n\t\t\t<div class=\"in cf\">\n\t\t\t\t<div class=\"element-inner\">\n\t\t\t\t\t<div class=\"headline\"><h2>Project team<\/h2><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"members-wrap members-grid members-grid-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"member\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"picture\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kinit.sk\/sk\/clen\/martin-tamajka\/\"><img decoding=\"async\" data-src=\"https:\/\/kinit.sk\/wp-content\/uploads\/2021\/10\/tamajka-1_51330184409_o-255x341.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 255px; --smush-placeholder-aspect-ratio: 255\/341;\"><\/a>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Martin Tamajka<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"position\">Technology Lead<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<a href=\"https:\/\/kinit.sk\/sk\/clen\/martin-tamajka\/\" class=\"more\">Viac<\/a>-->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"member\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"picture\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kinit.sk\/sk\/clen\/marian-simko\/\"><img decoding=\"async\" data-src=\"https:\/\/kinit.sk\/wp-content\/uploads\/2024\/11\/simko-marian-2_51330185179_o-3-255x341.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 255px; --smush-placeholder-aspect-ratio: 255\/341;\"><\/a>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Mari\u00e1n \u0160imko<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"position\">Lead and Researcher<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<a href=\"https:\/\/kinit.sk\/sk\/clen\/marian-simko\/\" class=\"more\">Viac<\/a>-->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"member\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"picture\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kinit.sk\/sk\/clen\/martin-konopka\/\"><img decoding=\"async\" data-src=\"https:\/\/kinit.sk\/wp-content\/uploads\/2021\/10\/konopka-1_51329473231_o-255x341.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 255px; --smush-placeholder-aspect-ratio: 255\/341;\"><\/a>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Martin Kon\u00f4pka<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"position\">Researcher 10\/2020-12\/2021<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<a href=\"https:\/\/kinit.sk\/sk\/clen\/martin-konopka\/\" class=\"more\">Viac<\/a>-->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"member\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"picture\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kinit.sk\/sk\/clen\/miroslav-blstak\/\"><img decoding=\"async\" data-src=\"https:\/\/kinit.sk\/wp-content\/uploads\/2021\/10\/blstak-web-255x341.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 255px; --smush-placeholder-aspect-ratio: 255\/341;\"><\/a>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Miroslav Bl\u0161t\u00e1k<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"position\">AI Specialist<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<a href=\"https:\/\/kinit.sk\/sk\/clen\/miroslav-blstak\/\" class=\"more\">Viac<\/a>-->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"member\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"picture\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kinit.sk\/sk\/clen\/marcel-vesely\/\"><img decoding=\"async\" data-src=\"https:\/\/kinit.sk\/wp-content\/uploads\/2021\/10\/vesely-web-255x341.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 255px; --smush-placeholder-aspect-ratio: 255\/341;\"><\/a>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Marcel Vesel\u00fd<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"position\">Research Engineer<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<a href=\"https:\/\/kinit.sk\/sk\/clen\/marcel-vesely\/\" class=\"more\">Viac<\/a>-->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section> \n<\/div>\n\n<div id=\"\" class=\"element acf-members\">\n<section class=\"members \" >\n\t<div class=\"wrapper-out\">\n\t\t<div class=\"wrapper-in\">\n\t\t\t<div class=\"in cf\">\n\t\t\t\t<div class=\"element-inner\">\n\t\t\t\t\t<div class=\"headline\"><h2>Former team members<\/h2><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"members-wrap members-grid members-grid-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"member\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"picture\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kinit.sk\/sk\/clen\/stefan-grivalsky\/\"><img decoding=\"async\" data-src=\"https:\/\/kinit.sk\/wp-content\/uploads\/2021\/08\/Kinit_foto-5-255x341.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 255px; --smush-placeholder-aspect-ratio: 255\/341;\"><\/a>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>\u0160tefan Grivalsk\u00fd<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"position\">Researcher&nbsp;&nbsp;&nbsp;         11\/2020-08\/2021<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<a href=\"https:\/\/kinit.sk\/sk\/clen\/stefan-grivalsky\/\" class=\"more\">Viac<\/a>-->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"member\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"picture\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kinit.sk\/sk\/clen\/elena-stefancova\/\"><img decoding=\"async\" data-src=\"https:\/\/kinit.sk\/wp-content\/uploads\/2022\/02\/stefancova_elena-255x341.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 255px; --smush-placeholder-aspect-ratio: 255\/341;\"><\/a>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Elena \u0160tefancov\u00e1<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"position\">Research Assistant 10\/2020 &#8211; 08\/2021<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<a href=\"https:\/\/kinit.sk\/sk\/clen\/elena-stefancova\/\" class=\"more\">Viac<\/a>-->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section> \n<\/div>\n\n<div id=\"\" class=\"element acf-content\">\n<section class=\"content \"  >\n\t<div class=\"wrapper-out\">\n\t\t<div class=\"wrapper-in\">\n\t\t\t<div class=\"in cf\">\n\t\t\t\t<div class=\"element-inner\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section> \n<\/div>","protected":false},"featured_media":31188,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,82,132,415],"class_list":["post-22336","project","type-project","status-publish","has-post-thumbnail","hentry","category-natural-language-processing-sk","category-2021-sk","category-industry-research-sk","category-industry-research-project-sk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seesame: Understanding social media conversations through AI - KInIT<\/title>\n<meta name=\"description\" content=\"In cooperation with Seesame we conduct research on natural language processing (NLP) methods, which improves communication on social networks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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