{"id":22300,"date":"2022-07-11T10:37:54","date_gmt":"2022-07-11T08:37:54","guid":{"rendered":"https:\/\/kinit.sk\/project\/seesame-ethics-based-assessment-of-a-sentiment-analysis-tool\/"},"modified":"2022-10-19T12:34:24","modified_gmt":"2022-10-19T10:34:24","slug":"seesame-ethics-based-assessment-of-a-sentiment-analysis-tool","status":"publish","type":"project","link":"https:\/\/kinit.sk\/sk\/projekt\/seesame-ethics-based-assessment-of-a-sentiment-analysis-tool\/","title":{"rendered":"Seesame: Ethics-based Assessment of a Sentiment Analysis Tool"},"content":{"rendered":"<div id=\"\" class=\"element core-heading\">\n<h4 class=\"wp-block-heading\">Natural Language Processing (NLP) is a rapidly growing field within AI. Applications such as <strong>sentiment analysis<\/strong> unlock features that are attractive for various industry partners. KInIT has been collaborating with the PR agency <a href=\"https:\/\/www.seesame.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seesame<\/a> on <a href=\"https:\/\/kinit.sk\/project\/seesame-understanding-social-media-conversations-through-ai\/\">understanding social media conversations through AI<\/a> by creating sentiment analysis tools. At KInIT, we are well aware of the potential benefits of sentiment analysis such as improved content moderation, but we also know that it comes with risks. <strong>We strive to develop and use such systems responsibly and in accordance with ethical principles of trustworthy AI. <\/strong>Therefore we decided to assess one of the sentiment analysis tools developed collaboratively by KInIT NLP team and Seesame from an ethical perspective.<\/h4>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>Our research team <a href=\"https:\/\/kinit.sk\/sk\/research\/ethics-and-human-values-in-technology\/\">Ethics and Human Values in Technology<\/a> has launched a series of collaborative workshops where researchers from <a href=\"https:\/\/www.seesame.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seesame<\/a> and KInIT had the opportunity to discuss the <strong>moral and societal consequences of sentiment analysis tools <\/strong>operating with real-world user data.&nbsp;<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>Following the <a href=\"https:\/\/futurium.ec.europa.eu\/en\/european-ai-alliance\/pages\/altai-assessment-list-trustworthy-artificial-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">Assessment List for Trustworthy AI <\/a>, augmented with our own approach to the assessment process, we have systematically mapped out the direct and indirect stakeholders that could be affected by the system.&nbsp;<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>This led us to<strong> identifying various risks in domains of explainability, accuracy or human autonomy<\/strong> that could emerge from using sentiment analysis on social media platforms (e.g.&nbsp; Facebook). During the workshops we also established the mitigation process of such situations in real life.&nbsp;<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-image\">\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" data-src=\"https:\/\/lh5.googleusercontent.com\/teEuqRseoLfLfZvLyuikcx9PtPO_cUF17eBgf-n0lhaAj5msfKqNGNgZQFNEgjKJ8aNe-lwXi3VWgzyHkQj8euOgS9xgfTFBayOADEvsi_YjIW-EM7hS13RqO9V9GyAvFPhnHq37NLmmm-1Wlw\" alt=\"\" width=\"640\" height=\"364\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/364;\" \/><\/figure>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>Dealing with ethics in AI is however not a linear process &#8211; it calls for constant iterations, ethical considerations and consequences evaluation at every stage of the development process.&nbsp;<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>If done correctly, ethics-based assessments can result in a set of countermeasures and actionable steps with assigned responsible roles. This way, <strong>values such as privacy and transparency are directly translated into the design of the technology and ethical risks are minimized<\/strong>.&nbsp;<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The workshop had a good structure, we went from identifying the stakeholders and their issues to specific tasks that will be transferred to the product backlog. We are now more aware of the ethical impacts of decisions in software development. We no longer focus on the legal aspects only, we also consider the impact that software could have on people&#8217;s lives if, for example, such data were leaked.<br>I think the ethical assessment is very valuable for both developers and business owners. It could be incorporated by different types of organizations into the design of their projects to provide additional benefit to their clients.<\/p><cite>Juraj Car\u00e1nek, Head of Corporate Team &amp; Partner<\/cite><\/blockquote>\n<\/div>\n\n<div id=\"\" class=\"element acf-memberquote\"><section class=\"memberquote \" style=\"background-color: #ebf7f9;\">\n\t<div class=\"wrapper-out\">\n\t\t<div class=\"in cf\">\n\t\t\t<div class=\"inner cf\">\n                        \t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>\n\n<div id=\"\" class=\"element acf-members\">\n<section class=\"members \" >\n\t<div class=\"wrapper-out\">\n\t\t<div class=\"wrapper-in\">\n\t\t\t<div class=\"in cf\">\n\t\t\t\t<div class=\"element-inner\">\n\t\t\t\t\t<div class=\"headline\"><h2>Project team<\/h2><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"members-wrap members-grid members-grid-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"member\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"picture\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kinit.sk\/sk\/clen\/juraj-podrouzek\/\"><img decoding=\"async\" data-src=\"https:\/\/kinit.sk\/wp-content\/uploads\/2021\/10\/podrouzek-web-255x341.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 255px; --smush-placeholder-aspect-ratio: 255\/341;\"><\/a>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Juraj Podrou\u017eek<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"position\">Lead and Researcher<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<a href=\"https:\/\/kinit.sk\/sk\/clen\/juraj-podrouzek\/\" class=\"more\">Viac<\/a>-->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"member\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"picture\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kinit.sk\/sk\/clen\/matus-mesarcik\/\"><img decoding=\"async\" data-src=\"https:\/\/kinit.sk\/wp-content\/uploads\/2021\/10\/mesarcik-2_51329678088_o-255x341.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 255px; --smush-placeholder-aspect-ratio: 255\/341;\"><\/a>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Mat\u00fa\u0161 Mesar\u010d\u00edk<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"position\">Ethics and Law Specialist<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<a href=\"https:\/\/kinit.sk\/sk\/clen\/matus-mesarcik\/\" class=\"more\">Viac<\/a>-->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"member\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"picture\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kinit.sk\/sk\/clen\/adrian-gavornik\/\"><img decoding=\"async\" data-src=\"https:\/\/kinit.sk\/wp-content\/uploads\/2021\/10\/gavornik-web-255x341.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 255px; --smush-placeholder-aspect-ratio: 255\/341;\"><\/a>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Adri\u00e1n Gavorn\u00edk<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"position\">Ethics Specialist<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<a href=\"https:\/\/kinit.sk\/sk\/clen\/adrian-gavornik\/\" class=\"more\">Viac<\/a>-->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section> \n<\/div>\n\n","protected":false},"featured_media":19158,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[80,349,415],"class_list":["post-22300","project","type-project","status-publish","has-post-thumbnail","hentry","category-ethics-and-human-values-in-technology-sk","category-2022-sk","category-industry-research-project-sk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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