{"id":17610,"date":"2022-05-30T06:27:50","date_gmt":"2022-05-30T04:27:50","guid":{"rendered":"https:\/\/kinit.sk\/?p=17610"},"modified":"2022-07-11T13:37:49","modified_gmt":"2022-07-11T11:37:49","slug":"zhodnotenie-strategickej-komunikacie-sr","status":"publish","type":"post","link":"https:\/\/kinit.sk\/sk\/zhodnotenie-strategickej-komunikacie-sr\/","title":{"rendered":"Zhodnotenie strategickej komunik\u00e1cie SR"},"content":{"rendered":"<div id=\"\" class=\"element core-paragraph\">\n<p>Jednou z foriem boja s dezinform\u00e1ciami je <strong>strategick\u00e1 komunik\u00e1cia \u0161t\u00e1tnych in\u0161tit\u00faci\u00ed, ktorej cie\u013eom je systematicky, dlhodobo a proakt\u00edvne komunikova\u0165 d\u00f4le\u017eit\u00e9 t\u00e9my ob\u010danom<\/strong>. T\u00fdmto sp\u00f4sobom je mo\u017en\u00e9 prevent\u00edvne \u0161\u00edri\u0165 pravdiv\u00e9 inform\u00e1cie, ako aj sp\u00e4tne reagova\u0165 na vznik nov\u00fdch dezinforma\u010dn\u00fdch narat\u00edvov.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>Strategick\u00e1 komunik\u00e1cia \u0161t\u00e1tnych in\u0161tit\u00faci\u00ed v SR sa v\u00fdrazne zlep\u0161ila v uplynulom obdob\u00ed, najm\u00e4 po\u010das COVID pand\u00e9mie. Priestor pre jej \u010fal\u0161ie zlep\u0161ovanie je v\u0161ak st\u00e1le v\u00fdrazn\u00fd.&nbsp;<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>Odborn\u00edci z KInITu sa podie\u013eali na <a href=\"https:\/\/www.globsec.org\/news\/globsec-predstavil-analyzu-strategickej-komunikacie-v-podmienkach-sr\/\" target=\"_blank\" rel=\"noreferrer noopener\">anal\u00fdze strategickej komunik\u00e1cie slovensk\u00fdch&nbsp; \u0161t\u00e1tnych in\u0161tit\u00faci\u00ed<\/a> v r\u00e1mci projektu, v ktorom sa <a href=\"https:\/\/www.globsec.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">GLOBSEC<\/a> spolu s partnermi zo \u0161t\u00e1tnej spr\u00e1vy zameriava na zlep\u0161enie strategickej komunik\u00e1cie v priestore SR.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p><a href=\"https:\/\/www.globsec.org\/wp-content\/uploads\/2022\/05\/Anal%C3%BDza-Strategickej-komunik%C3%A1cie-SR-2022-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Anal\u00fdza<\/a> je vstupnou aktivitou spom\u00ednan\u00e9ho projektu. Jej cie\u013eom bolo zhodnoti\u0165 aktu\u00e1lne kapacity, potreby a nedostatky v \u0161t\u00e1tnej spr\u00e1ve tak, aby \u010fal\u0161ie f\u00e1zy projektu mohli rie\u0161i\u0165 konkr\u00e9tne nedostatky. V\u00fdsledky anal\u00fdzy poskytuj\u00fa <strong>preh\u013ead vn\u00edmania strategickej, ale aj be\u017enej a medzirezortnej komunik\u00e1cie<\/strong> a problematiky dezinform\u00e1ci\u00ed zo strany predstavite\u013eov \u0161t\u00e1tnej spr\u00e1vy. Anal\u00fdza sa tie\u017e zameriava na <strong>t\u00e9my, ktor\u00e9 dominovali na soci\u00e1lnych sie\u0165ach<\/strong>, pri\u010dom poskytuje aj uk\u00e1\u017eky dobrej praxe. <strong>V\u00fdstupom anal\u00fdzy je sada odpor\u00fa\u010dan\u00ed, ako zlep\u0161i\u0165 strategick\u00fa komunik\u00e1ciu v SR<\/strong>.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-heading\">\n<h3 class=\"wp-block-heading\">Automatick\u00e1 anal\u00fdza pr\u00edspevkov na soci\u00e1lnych sie\u0165ach&nbsp;<\/h3>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>KInIT prispel do anal\u00fdzy predov\u0161etk\u00fdm <strong>automatickou anal\u00fdzou pr\u00edspevkov publikovan\u00fdch org\u00e1nmi \u0161t\u00e1tnej spr\u00e1vy, ministrov a pani prezidentky v obdob\u00ed od 21.3.2020 do 10.3.2022 prostredn\u00edctvom met\u00f3d strojov\u00e9ho u\u010denia<\/strong>.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p><strong>\u00daloha KInITu sa skladala z dvoch \u010dast\u00ed:<\/strong><\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-list\">\n<ol class=\"wp-block-list\"><li>Separ\u00e1tna anal\u00fdza 35 verejn\u00fdch str\u00e1nok na Facebooku z h\u013eadiska k\u013e\u00fa\u010dov\u00fdch t\u00e9m, ktor\u00e9 dominovali v ich komunik\u00e1cii po\u010das monitorovacieho obdobia.<\/li><li>Anal\u00fdza jednotliv\u00fdch podt\u00e9m Ukrajina, EU, NATO a o\u010dkovanie<\/li><\/ol>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>D\u00e1ta poch\u00e1dzali z datab\u00e1zy analytick\u00e9ho n\u00e1stroja <a href=\"https:\/\/www.crowdtangle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CrowdTangle<\/a>, celkov\u00fd po\u010det pr\u00edspevkov bol 34 213.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>Rie\u0161enie vyvinut\u00e9 KInITom pou\u017e\u00edvalo prvky umelej inteligencie a pozost\u00e1valo z dvoch \u010dast\u00ed:<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-list\">\n<ul class=\"wp-block-list\"><li><strong>Predspracovanie textu. <\/strong>Aby boli v\u00fdsledky anal\u00fdzy kvalitnej\u0161ie, p\u00f4vodn\u00fd text pr\u00edspevkov bolo nutn\u00e9 transformova\u0165 do \u010distej\u0161ej podoby. V\u00fdsledkom bola sekvencia z\u00e1kladn\u00fdch tvarov slov, ktor\u00e1 bola n\u00e1sledne pou\u017eit\u00e1 na extrakciu t\u00e9m.<\/li><li><strong>Tematick\u00e9 modelovanie. <\/strong>Aplikovali sme model strojov\u00e9ho u\u010denia, ktor\u00fd zoskup\u00ed podobn\u00e9 slov\u00e1 na z\u00e1klade ich spolo\u010dnej frekvencie v\u00fdskytu v pr\u00edspevkoch. Ka\u017ed\u00e1 t\u00e9ma obsahuje k\u013e\u00fa\u010dov\u00e9 slov\u00e1, na z\u00e1klade ktorej je mo\u017en\u00e9 t\u00e9mu pomenova\u0165.<\/li><\/ul>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p><strong>T\u00fdmto sp\u00f4sobom sme z\u00edskali t\u00e9my a po\u010dty pr\u00edspevkov, o ktor\u00fdch jednotliv\u00e9 profily najviac komunikuj\u00fa.<\/strong> Proces sme zopakovali pre podt\u00e9my Ukrajina, EU, NATO a o\u010dkovanie. V\u00fdstup tematick\u00e9ho modelovania \u010falej spracovali a vyhodnotili experti z GLOBSECu.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-heading\">\n<h3 class=\"wp-block-heading\">\u010co sa komunikovalo<\/h3>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p><strong>Najdominantnej\u0161ou t\u00e9mou<\/strong> posledn\u00fdch dvoch rokoch boli opatrenia, testovanie, re\u017eim na hraniciach, zdravotn\u00e1 starostlivos\u0165 a <strong>celkov\u00e1 situ\u00e1cia v s\u00favislosti s pand\u00e9miou COVID-19<\/strong>.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>Najviac o pand\u00e9mii informovalo Ministerstvo zdravotn\u00edctva SR, silnou t\u00e9mou bola pand\u00e9mia aj na rezortoch vn\u00fatra, obrany, kult\u00fary a financi\u00ed.&nbsp;<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>O\u010dkovanie bolo komunikovan\u00e9 pribli\u017ene rovnako ako \u0161tyri zvy\u0161n\u00e9 t\u00e9my v grafe. Pojem \u201eo\u010dkovanie\u201c ako tak\u00fd bol za monitorovacie obdobie spomenut\u00fd 2 025-kr\u00e1t, \u010do predstavuje takmer 6% v\u0161etk\u00fdch pr\u00edspevkov<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p><img decoding=\"async\" data-src=\"https:\/\/lh3.googleusercontent.com\/1F2OwxMby3S7DEctc85w2dlxnuxRhyqI_GvhSOirRJOZUromblLKcVUewbzC6bcrzX2XRMXUYwt5xb5GZ6doW1pqbEqk6m-o_vGILLMCt9snfJL9-8hmfQurmyTWpQ3KW0xRidvrzjwmNbOYFw\" width=\"345\" height=\"411\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 345px; --smush-placeholder-aspect-ratio: 345\/411;\"><img decoding=\"async\" data-src=\"https:\/\/lh6.googleusercontent.com\/dXN-8Y9pQH0Vs6uhdtkpvqQVq4s6rRZIHVobl3yMiPapbiXUhDX9O5I34hUzNpBNBZhlF7DyAvXSr-i3IcFcNsKa3wXZIjmIUDy8mKaONCKRk_5oaOHpPCNVgpxtInoibM0ChIxUzAuwo_Juhw\" width=\"321\" height=\"416\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 321px; --smush-placeholder-aspect-ratio: 321\/416;\"><\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p><em><a href=\"https:\/\/www.globsec.org\/wp-content\/uploads\/2022\/05\/Anal%C3%BDza-Strategickej-komunik%C3%A1cie-SR-2022-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Zdroj<\/a>: Ve\u013ek\u00e9 zast\u00fapenie maj\u00fa tie\u017e t\u00e9my pol\u00edcie, pr\u00edpadne hoaxov a podvodov.&nbsp;<\/em><\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p><strong>Pozit\u00edvom je vysok\u00fd v\u00fdskyt pr\u00edspevkov o E\u00da a NATO, ale aj spravodlivos\u0165<\/strong>.&nbsp;<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p><strong>Osobn\u00e9 pr\u00edbehy<\/strong> zamestnancov alebo predstavite\u013eov rezortov s\u00fa pou\u017e\u00edvan\u00e9 mnoh\u00fdmi org\u00e1nmi \u0161t\u00e1tnej spr\u00e1vy na po\u013eud\u0161tenie svojej komunik\u00e1cie.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>Koncom sledovan\u00e9ho obdobia sa pochopite\u013ene <strong>zv\u00fd\u0161il po\u010det statusov oh\u013eadom vojny na Ukrajine<\/strong>.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>Anal\u00fdza jednotliv\u00fdch podt\u00e9m pouk\u00e1zala aj na po\u010dty prispevkov a identifikovala predstavite\u013eov, ktor\u00ed tieto podt\u00e9my komunikuj\u00fa najviac.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p><strong>Eur\u00f3pskej \u00fanii sa venovalo pribli\u017ene 7-8% z celkov\u00e9ho po\u010dtu pr\u00edspevkov<\/strong>. Vzh\u013eadom na unik\u00e1tnu \u00falohu, ktor\u00fa E\u00da hr\u00e1 pri rozvoji Slovenska a z\u00e1sadn\u00fd sp\u00f4sob, ak\u00fdm zasahuje do mnoh\u00fdch oblast\u00ed ka\u017edodenn\u00e9ho \u017eivota \u013eud\u00ed na Slovensku, sa jedn\u00e1 o <strong>relat\u00edvne n\u00edzke \u010d\u00edslo<\/strong>.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p><img decoding=\"async\" data-src=\"https:\/\/lh6.googleusercontent.com\/HSTQJgbOoSEeIewEq_bPYLoQcOPhiQe9eGPAfpbLSqgGQVIbTzmhylhErL1wRSLtxOUODP69TdR8heVMiwwtMMjGfC1mLnoFZTXglOpzUgI652_WpvhCEhuhkUImcS20bP5dXEdulxJUlwLSfA\" width=\"275\" height=\"279\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 275px; --smush-placeholder-aspect-ratio: 275\/279;\"><img decoding=\"async\" data-src=\"https:\/\/lh5.googleusercontent.com\/dqL5vaFe7vYQY8HCGJXB-5d-xpkmetFiKZNgN6REOInSvVe_gVn24MCCwcf6npRY6hSqJ0TRxCt86Yzb8P3VDoCPwsyCmBY1zTMBJUCtyuWtppuparuCnNZ_ion-6MsI3S6LQ9ywD0r5fSbMug\" width=\"263\" height=\"268\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 263px; --smush-placeholder-aspect-ratio: 263\/268;\"><\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-heading\">\n<h3 class=\"wp-block-heading\">\u010co sa nekomunikovalo<\/h3>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>T\u00e9my, ktor\u00e9 AI syst\u00e9m nevygeneroval a ktor\u00e9 by sme z h\u013eadiska strategickej komunik\u00e1cie o\u010dak\u00e1vali, s\u00fa hodnotov\u00e9 narat\u00edvy na b\u00e1ze demokracie, tolerancie a \u013eudsk\u00fdch pr\u00e1v.&nbsp;<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p><strong>V pr\u00edspevkoch v\u0161etk\u00fdch in\u0161tit\u00faci\u00ed (vy\u0161e 34 200) bolo slovo \u201edemokracia\u201c spomenut\u00e9 426-kr\u00e1t, \u010do je pribli\u017ene 1,2%. Slovo \u201etolerancia\u201c bolo vo v\u0161etk\u00fdch pr\u00edspevkoch spomenut\u00e9 iba 98-kr\u00e1t<\/strong>. Z poh\u013eadu strategickej komunik\u00e1cie mohla by\u0165 demokracia v t\u00e9mach viac pr\u00edtomn\u00e1.<\/p>\n<\/div>\n\n<div id=\"\" class=\"element core-paragraph\">\n<p>Pre\u010d\u00edtajte si cel\u00fa <a href=\"https:\/\/www.globsec.org\/wp-content\/uploads\/2022\/05\/Anal%C3%BDza-Strategickej-komunik%C3%A1cie-SR-2022-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">anal\u00fdzu<\/a> aj s v\u00fdsledkami dotazn\u00edka o strategickej komunik\u00e1cii, ktor\u00ed zodpovedali pracovn\u00edci \u0161t\u00e1tnej a verejnej spr\u00e1vy. Tie\u017e sa do\u010d\u00edtate o konkr\u00e9tnych odpor\u00fa\u010daniach, ako&nbsp; komunik\u00e1ciu in\u0161tit\u00faci\u00ed s verejnos\u0165ou na Slovensku zlep\u0161i\u0165.&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Jednou z foriem boja s dezinform\u00e1ciami je strategick\u00e1 komunik\u00e1cia \u0161t\u00e1tnych in\u0161tit\u00faci\u00ed, ktorej cie\u013eom je systematicky, dlhodobo a proakt\u00edvne komunikova\u0165 d\u00f4le\u017eit\u00e9 t\u00e9my ob\u010danom. T\u00fdmto sp\u00f4sobom je mo\u017en\u00e9 prevent\u00edvne \u0161\u00edri\u0165 pravdiv\u00e9 inform\u00e1cie,&#8230;<\/p>\n","protected":false},"author":26,"featured_media":17616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78,83,349],"tags":[106,111,167],"class_list":["post-17610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-user-data-processing-sk","category-news-sk","category-2022-sk","tag-project-sk","tag-disinformation-sk","tag-data-analytics-sk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zhodnotenie strategickej komunik\u00e1cie SR - KInIT<\/title>\n<meta name=\"description\" content=\"Strategick\u00e1 komunik\u00e1cia \u0161t\u00e1tnych in\u0161tit\u00faci\u00ed v SR sa v\u00fdrazne zlep\u0161ila v uplynulom obdob\u00ed, najm\u00e4 po\u010das COVID pand\u00e9mie. 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